Many lawyers are held back by these outdated or incorrect ideas about digital legal marketing
All law firms want more clients, but many are held back by outdated or incorrect ideas about digital legal marketing. Some lawyers find digital marketing overwhelming, while others are under the impression that marketing the traditional way is more effective. At Zaliet, we’ve built thousands of websites for law firms around the world and we’ve seen our share of marketing myths floating around in the process. Here are the four most common legal marketing myths, debunked!
MARKETING MYTH #1:
“My firm only needs word-of-mouth to generate business.”
This is the most common marketing myth among lawyers. While happy clients will always be a source of future business, there is a caveat.
Your existing clients are a limited source of business in terms of volume.
If you are relying only on them for new business, you’re missing out entirely on the enormous number of people searching for legal services on the internet.
If you hope to reach them, you need to start with an online presence. A Zaliet Service Portal offers a handy “recommend us” button which assists your happy clients to refer you to their family and friends. The “recommend us” button makes referrals easy, as it links to a new email for clients to send with your firm’s essential details.
MARKETING MYTH #2:
“A website is a waste of money”
You only need to look at the statistics to know this is untrue. A Google study found 74% of consumers visit a law firm’s website to take action. Another study by Law Practice Advisor revealed that 70% of law firms have generated new cases through their websites.
Increasingly, people are turning to Google to find and engage with legal services. If they have trouble finding your firm – or if it doesn’t come up at all – they won’t go out hunting for it. They will make their choice from the options available online.
If you are looking for a cost-effective alternative to a website that still provides clients with a way to contact your firm, you can opt for a Service Portal to function as your website instead. Learn how in a free online demo.
MARKETING MYTH #3:
“I have a website, so I don’t need to do anything else.”
Having a website for your firm is great, but if you treat it like an online business card, you’re failing to maximise your website’s potential. For example, if your website isn’t mobile optimised, you’re not capturing people who search for legal services on their smartphones. 80% of internet users own one, and a study by Google revealed that 61% of people are unlikely to return to a mobile site they had trouble accessing.
There are a host of other reasons that your website isn’t improving your bottom line. It may not be user-friendly, it may lack engaging content or it might not be SEO optimised or responsive. The point is, your marketing efforts don’t stop once your website goes live.
MARKETING MYTH #4:
“Lawyers don’t need to blog.” “Lawyers shouldn’t blog,” or “Does anyone even read legal blogs?”
Many people in need of legal help search the internet for answers and find them on legal blogs. Often their search for an answer becomes a search for legal services, so this is a great form of cross-platform marketing. Blogging for lawyers is about building credibility and trust with your prospective clients. There is nothing inherently ‘unprofessional’ about this, especially given that many consumers have come to expect a level of engagement from professional services firms.
Blogging is an easy way for law firms to create engaging and valuable content on their websites. A well-kept blog that is updated regularly can help to:
- Gain credibility with your prospective clients and engage with them on a personal level; and,
- Rank your website higher in search results, which makes it easier for people to find you. Search engines prioritise unique, high-quality and fresh content.