While technology is not an end in itself, the improvements it has in terms of productivity and efficiency for your firm are noteworthy.
Luckily, technological improvements are not limited to large firms. Small firms can access a range of tools to improve their firm’s competitive edge. Here are three benefits of incorporating new technologies into your firm:
Optimizing your clients’ purchase journey to meet their needs will help place your firm ahead of the competition. One of the first steps in a client’s decision making process is to research a firm’s website. If your firm provides easy options to make an enquiry online or offers online appointment booking, you have already moved a lead into the next stage of their purchasing journey by removing the need to call up your office during business hours. Integrating online tools improves the client experience, and therefore, can help you speed up your conversions.
Key business insights
To make smarter business decisions you need to have quality data. Manually tracking your enquiries and referral sources is tiresome. By using online tools such as a Service Portal dashboard, you can capture enquiries 24/7 and track where they are sourced, i.e., contact form, newsletter, instruction form and so on. You can also access statistics to see how many visitors and page views your Service Portal has over different time frames.
More marketing tools
So your firm has a strong website and has embraced social media, you might be thinking any other online marketing options are not too costly or time-consuming. Fortunately, there are simple cost-effective options available that won’t exceed your marketing budget.
Including tools such as a newsletter pop up to gain new subscribers or sending clients to your Service Portal via your email signature footer are just a few ways to better service your existing clients and attract new clients. If you want to encourage referrals, your existing clients can access a referral button from your Service Portal to easily refer your firm to their family and friends.