So, you have decided a Service Portal is the next step for your firm and you’re ready to get it up and running. Firstly, you will have to fill in a short design brief letting our designers know your preferences.
You may be wondering how your Service Portal will differ from your website’s design and what is considered best practice.
The team at Zaliet have put together a quick guide to help you maximise your design:
H1 & H2
Using a H1 is optional and firms generally only use a H1 if the logo they are providing does not contain their firm’s name.
If you do decide to use a H1, we recommend using your firm name. It is also important to note that the character limit is 25 characters.
Most firms choose to only provide a H2 to limit the amount of text on the Service Portal. We recommend using your firm’s tagline as it is one of the first things clients will see when they visit your Service Portal. Incorporating your tagline will help to ensure your branding is consistent across all of your platforms, including your website.
If you don’t have a tagline, you can use your firm’s main keywords, i.e., “Sydney Based Law Firm” or “Your Experienced Legal Team in London.”
Note, if you are using both a H1 and H2, try to limit your word count so it does not compete with your banner image and logo. The character limit of the H2 is 35 characters.
The Service Portal, similar to other platforms, is set in layout and design and cannot be changed. However, you can upload your logo as well as a banner image.
Avoid using a photo as your logo as it can conflict with your banner image. Instead, we suggest using your logo that displays your firm name in text.
For your banner image, we suggest selecting an image that you feel represents your firm accurately. Using one of your own professional images is recommended. The minimum dimensions for the banner image are 1200 pixels wide by 350 pixels high but we can always crop large images. Make sure nothing imperative or obstructive is in the center where the logo will sit.