You’ve established your law firm website with the core elements: an about page, details of your areas of law and your contact details. What now?
Creating a website is a key step to having an effective marketing strategy for your law firm, but if you want to maximize the benefit you get from your website, consider utilizing innovative digital solutions that provide useful functionality for both you and your clients.
HERE ARE 3 DIGITAL SOLUTIONS THAT CAN HELP YOUR FIRM GENERATE NEW BUSINESS AND IMPROVE CLIENT SERVICE:
Search engines like Google prefer high-quality content that is regularly updated. Adding a blog to your website improves your website’s search engine optimization (SEO), which makes it easier for prospective clients to find your website. And by having lots of varied, useful content, you are more likely to be discovered by someone searching for an answer to a legal question. This kind of cross-platform marketing helps you capture an audience you otherwise would have missed.
A blog also enhances your credibility and positions you as an authoritative source in your practice areas. This is persuasive to the prospective client looking for a lawyer. Finally, a regularly updated blog encourages your existing clients to return to your website often, which increases your website traffic and improves your visibility.
For more information on SEO, read our article What is SEO and why should I care?
2. Service Portal
A Service Portal is a great option if you are looking to better serve your clients’ needs, particularly in this digital age. Now Google has replaced the Yellow Pages, you need an easy place for people to find your phone number and make enquiries. With a Service Portal, your clients can interact with your firm 24/7 to make an appointment, payment, fill in an instruction form or collaborate on a document when it best suits them.
3. Client Reviews
Word of mouth reviews are one of the most powerful marketing tools available for any business. They are often disregarded by lawyers as irrelevant or not applicable to legal services. Numerous studies illustrate that this is simply not true, and many law firms are missing out on an opportunity to significantly increase their revenue.
According to a study by Avvo, 84% of clients say online reviews do matter and have a significant impact on their decision-making when it comes to purchasing legal services.
Another study by BrightLocal revealed that 88% of people surveyed stated they trusted online reviews written by other consumers just as much as they trusted recommendations from people they knew.
Consumers are becoming more diligent and many turn to the internet to conduct research prior to making any purchasing decision (which is why a website is so important!). If your law firm doesn’t have reviews, the prospective client looking for high-quality legal service may turn to a law firm that is ‘verified’ by client reviews instead.
Zaliet’s client review website tool collects feedback from your clients through a form on your website, and allows you to approve the reviews before displaying them on your website.