It’s an exciting time when you receive your new law firm logo. At Zaliet, we provide your finished logo in a variety of image formats. Here’s a brief guide to these file types and their uses.
JPG or JPEG
This file type sacrifices quality by blending similar colors together to achieve a smaller file size. It’s good to use when a small file size is more important than maximum quality. JPG doesn’t support transparency and tends to blur text-heavy images, so it’s not ideal when printing your logo or using it on your website.
When to use JPG: you’re emailing your logo to someone but aren’t worried about perfect image quality.
This file type is known as ‘lossless’ because you don’t lose any quality, even with subsequent re-saves. This means that the file size is often larger than JPG. PNG displays transparent backgrounds and flat areas of color with well-defined regions like text, so this file type is suitable for logos and other web elements.
When to use PNG: you’re using your logo on your website or in an email signature.
This is a specialist vector file format that is used to produce high-resolution graphics for print that can be resized without losing detail. EPS is great for graphic designers to share and modify logos and icons.
When to use EPS: you’re sending your logo to a designer for editing, or a printer.