Is marketing merely an afterthought in your firm? You believe referrals and word-of-mouth gets you by. Well, it might do the job but it doesn’t help you stand out amongst competitors.
The great thing about marketing is that it can be as simple or complex as you choose.
Here are some common marketing mistakes you should avoid in your firm:
Potential clients need a quick and simple way to connect with your firm. Providing them with online tools to interact with your firm improves the client experience and helps you to position yourself as an innovative leader.
Utilising technology also helps you become more efficient and get back to your billable work.
Lengthy delays in communication
Taking days to return phone calls is not acceptable in the modern environment. Particularly, when online appointment booking engines are available and require little to no effort on your behalf. The time it takes for you to respond to client matters could see clients searching elsewhere for legal services.
Nurturing your leads is important. If someone is approaching your firm, you are only one step away from gaining a new client. Leaving your leads waiting for a response signals that they are not a priority. Potential clients don’t want to wait for office hours to make a call or visit, they want to make an enquiry when they remember sitting on the couch after a long day at work.
Not measuring your data
If you’re not measuring your marketing it is hard to see where to put your efforts. Knowing where your leads are sourced, cost per lead, conversion rate and return on investment is critical.
Software is your friend in these instances. For example, a Service Portal can calculate how many leads are generated through your Service Portal and how many leads you convert to LEAP.