Zaliet’s website tools can help you reach more clients. One way to do this is by ensuring your website is search engine optimized, or SEO for short. SEO is a method of boosting your website’s ranking in search results, making it easier for people to find you. Because SEO is constantly evolving, it can be a challenge to manage this on your own.
One of the website tools we encourage our clients to use is Yoast SEO, a comprehensive SEO solution for WordPress websites. With over forty million downloads, it is the leading SEO tool in the market.
What does Yoast SEO do?
This powerful tool is designed to make your website as search-engine friendly as possible so you can increase your website traffic. For a smaller firm that can’t rely on word-of-mouth alone or doesn’t have a large marketing budget, this is essential to its bottom line.
Yoast SEO’s features range from simple to advanced, but all the technical aspects are taken care of behind the scenes. Some of its best and easiest-to-use features can help you write better and more engaging content.
Keyword and SEO analysis
Yoast SEO helps you optimize your website for one focus keyword. This is the main keyword you want to target that your ideal audience would be searching for. Once you set your main keyword, Yoast SEO will give you feedback about how well that keyword is optimized on your website. It does this through a visual checklist so you can see exactly what works and what needs improvement. The checklist updates in real time, analyzing your content as you write it and offering suggestions for improvement. This includes ideal word count, keywords in image names and proper site structure. This handy feature lets you refine your content so that it’s more focused and effective.
Optimize title and meta description
1. When you set your focus keyword, Yoast SEO analyzes each page’s meta description and heading, and provides feedback about how many times your focus keyword is used.
2. Yoast SEO provides a field for you to edit your meta descriptions, headings and titles, with a preview function that allows you to see how it all looks as you write it.
The meta description appears in search results under your web page’s URL to explain what that page is about. When you share a web page on social media, the description usually appears there as well.
You might find that many web pages use automated descriptions that look like a sentence snippet from the content that includes the search term you used. Automated descriptions don’t accurately reflect the content of the web page and aren’t a strategic use of the meta description field. It is far more effective to write your own meta descriptions that are descriptive, relevant and include your focus keyword. This is much more likely to encourage readers to click through to your website.
Most readers tend to skim content on a webpage to find the information they’re looking for. You want to make it as easy as possible to keep them reading. This includes using subheadings, shorter sentences and active voice.
3. Yoast SEO analyses your content and provides feedback on its readability, as well as tips on how to improve it.
Keeping your website optimized is important to maximize your reach, but it can also be time-consuming to keep up with changes in SEO practice. Yoast SEO is a complete SEO solution for WordPress websites. Developed by a team of professional developers, the tool is updated every two weeks to account for Google’s algorithm. You don’t have to worry about constantly tracking developments and trying to implement changes. The tool will do it for you.
If you are looking for advanced SEO services to help you capture your audience and generate leads, refer to our partner add-ons.