Having a Service Portal that your clients can use to interact with your firm has a vast range of benefits, but what you may be wondering is how it differs from your website, if you can use both, or if you can replace your website with a Service Portal completely.
Most firms use a website as their primary marketing tool. As most lawyers know, a website is great for attracting new clients, providing information and maintaining an online presence. Modern clients also expect most reputable firms to have a website. If you do not have a website, you run the risk of losing business opportunities.
Although websites are a crucial part of a firm’s marketing efforts, they do limit how much the client can interact with the firm online. Clients want quick and easy access to the functions they need. This is where the Service Portal comes in.
The Service Portal allows both your current and prospective clients to do everything in one place. It’s your firm’s 24/7 online assistant – clients can schedule appointments around your real-time availabilities, make an enquiry, pay their invoices, collaborate on documents and fill in instruction forms prior to appointments. Clients can also make easy referrals with a built-in ‘recommend us’ button and have quick access to your social media pages.
How the Service Portal can work with your website
A Service Portal does not need to replace your website. Having a website is a necessity for most law firms but including a Service Portal to your site can help give you a competitive edge and boost your website traffic.
For firms looking for maximum online visibility and accessibility, using both a website and a Service Portal is recommended.
A website can promote your firm, particularly to prospective clients searching for critical information about the services you specialise in, your history, team, FAQs and so forth. While a Service Portal can help to service your existing clients allowing them to access your firm after office hours and at a time that is convenient for them.
If you choose to use both a website and a Service Portal, the Service Portal can exist as a subdomain of your website, where clients are redirected to your Service Portal from your website, i.e., portal.yourlawfirm.com.
Using the Service Portal in conjunction with your website can boost website traffic as clients will search for your Service Portal through your website.
Can a Service Portal replace a website?
A Service Portal can function as the main address for your site (primary domain). If you don’t have the time or money to invest in a full suite website or you are simply looking for an easy solution to manage your current clients and incoming enquiries – the Portal is the place.
For those who don’t already have a website or are using traditional ways to connect with clients, a Service Portal is a cost-effective website alternative that can drastically improve your productivity, allowing you more time to spend on billable work.
If you don’t have the time and money to invest in a website, using a Service Portal as your website may be appropriate.