Over a year ago, Zaliet introduced a custom logo design service to help law firms with their branding. We’ve compiled our favorite designs to date. Read on to find out more about the inspiration behind them and our team’s thoughts.
The Resolution Hub
When Terry of The Resolution Hub approached Zaliet to design her firm’s logo, she was very set on the type of color that she wanted for her logo. Mint isn’t traditionally a color for a law firm logo, but when paired with a classic and timeless color such as charcoal, it grounds the playfulness of the mint and instills a sense of harmony, peace and compromise. This benefits the firm because they focus on dispute resolution and mediation. The main use for the logo was for print so it need to have a strong presence on their stationery and so a variety of letterheads were created to match the brand colors.
Fox Cheshire wanted a yin-yang fox icon for their firm’s logo. Foxes are intelligent and wise animals and the formation of the foxes in a yin-yang symbolizes a balance of complementary forces. The orange, while also a color representing the fox also stands for success, creativity and protection as the firm has over 20 years of service.
“Neutral black and white with the pop of orange in the logo made designing the website a lot of fun.” – Georgia, Website Developer
Australian Beverage Trade Marks
Australian Beverage Trade Marks was a subsidiary company of a larger firm, specializing solely in trademark protection for alcoholic beverages. As the alcoholic beverage market comprises of creatives, the firm wanted a fun and colorful logo to capture the imagination of his target audience. Also, the firm wanted a playful incorporation of alcoholic beverage bottles and this was the results.
GPS Legal is a progressive law firm practicing in corporate and commercial transactions, litigation and disputes and intellectual property. Thus navy was chosen as it represented trust, loyalty, intelligence and stability – all values clients look for in a law firm practicing in these areas. The arrow accent demonstrates the progressive and forward-thinking approach that firm takes in the legal industry.
Headstart Legal wanted a dynamic logo to tie in with the firm’s goals in supporting small to medium business startup. Abdulla provided a very interesting color palette. Classic black is paired with maroon representing passion and energy with the contrast of the teal showing optimism and balance. The logo is very modern with the use of bold lines and the dynamic arrows show their forward-thinking attitude.
“The logo is simple and clean, but also has a strong presence.” – Alexandra, Website Coach