With all the digital marketing options available to lawyers, it is no wonder why some firms feel overwhelmed and opt to forgo their marketing efforts altogether. However, the most successful firms know the true power of marketing and the importance of selecting marketing activities with the highest return on investment.
E-newsletters can deliver just that. They are a cost-effective marketing option that can educate, entertain, attract and retain clients.
E-newsletters have a real potential for driving sales too – a recent study found for every $1 spent on email marketing, $44 is made in return.
Beyond return-on-investment, here are four more reasons why using an e-newsletter is beneficial for your firm:
Turn leads into sales
An e-newsletter lets you easily contact clients who are interested in receiving your firm’s updates. Potential clients can sign up for your e-newsletter to learn more about your firm and stay up to date with industry news. A newsletter can also turn your leads into sales, provided you share relevant and valuable content that demonstrates your firm’s expertise.
Stay top of mind
E-newsletters have a multitude of benefits but one of the great reasons to incorporate an e-newsletter into your marketing strategy is to maintain awareness. Even if your clients open your newsletter but do not click on any calls to action, regularly receiving information from your firm will help to keep your firm top of mind especially if the reader does need legal advice in the future.
Keep clients informed
Position your firm as an industry leader with knowledgeable advice and opinions. When someone subscribes to your newsletter, not only do they trust your firm but they are actively choosing to connect with your firm. Sharing news, updates and even frequently asked questions can strengthen your relationships with your existing clients and reduce your workload, i.e., repeatedly answering the same questions.
Grow your social media
With an e-newsletter, you can include your social media sharing buttons to attract more followers to your social channels. You can direct readers to your social media channels by including a feature that links to a certain platform, i.e., a Facebook post or you can include your social media buttons as icons to the email footer.